Program Duration
4 Years
Year 1: Online
All American Undergraduate Program
Years 2, 3 & 4: On-Campus
Lander University

Post Study Work Rights Duration

1 Year

Average Salary

On average, graduates of Bachelor of Science in Business Administration - Management (Dual Marketing) earn $70K per year

Career Prospects

Sales Representative, Marketing Coordinator, Management Trainee, Digital Marketing Specialist, Market Research Analyst

Program Overview

The Bachelor of Science in Business Administration with a focus on Management (Dual Marketing) at Lander University provides students with a well-rounded education in both management and marketing. The program curriculum covers areas such as organisational behaviour, strategic management, consumer behaviour, and marketing strategy. Students will gain proficiency in managing teams and developing marketing campaigns. The program emphasises leadership skills, teamwork, and the integration of management and marketing principles. Graduates will be prepared for careers in management, marketing management, and related fields.

Admissions Information

ACADEMIC QUALIFICATIONS

Completion of AISSCE with 60% or above and no IELTS required

Fees: Year 1 (Online)

INR 7,50,000 + GST

Fees: Year 2 Onwards (Overseas)

Tution: $21,300 per annum Living Expenses: $12,708 per annum

SAVINGS AND SCHOLARSHIPS

Scholarship: The WorldGrad students will receive a scholarship of $12,000 per annum for the remaining 3 years on-campus. Click here for information on year 1 merit-based scholarships.

Total Study Costs with The WorldGrad: INR 63L
Savings with The WorldGrad: INR 51L

Program Structure

Year 1: Smart Program

The All American Undergraduate Program is designed for students who want to accelerate their undergraduate education, saving time and money while building a solid academic base in the USA. The program allows students to complete up to one year of their undergraduate degree remotely from home and then progress to campus to complete the remainder of their degree. In order to advance to Lander University, students must achieve a minimum GPA of 2.5 in The WorldGrad's All American Undergraduate Program. Students will study up to 10 modules (up to 30 credits) with The WorldGrad from the following list of subjects.

1. HIS111 - American Society to 1865

2. MAT181 - College Algebra

3. CST280 - Database Design and Application

4. CST111 - Digital Literacy and Technology Readiness

5. MKT151 - Introductory Marketing

6. ENG201 - Introduction to Literature

7. CST201 - Introduction to Programming

8. PSY101 - Introduction to Psychology

9. COM130 - Introduction to Speech Communication

10. POL101 - Introduction to the American Political Process

11. ACC210 - Financial Accounting

12. MGT201 - Management of Organizations

13. ACC228 - Managerial Accounting

14. CST230 - Networking Fundamentals

15. CST155 - Operating Systems

Year 2 Onwards: On-Campus

After the completion of the Smart Program, students progress to Lander University to study the remaining core and elective courses on campus and complete their degrees. Once on campus, students will be eligible for CPT and OPT during and after completing their studies. Further information on the On-Campus program structure, courses and CPT and OPT opportunities is available with our Admissions Team.

Visit University Website

Admission Process

CHOOSE A PROGRAM

With the help of our admissions team, select a program of your choice from our wide set of globally ranked partners.

SUBMIT APPLICATION

Fill out our online application form along with the necessary documents. Our admissions team will guide you through the process.

RECEIVE ADMISSION OFFER

Once your application is approved by The WorldGrad and our partner institution, you will receive an offer for enrolment for the online program as well as the on-campus component. Offers can be made within 24hrs of receiving an adequately filled application.

CONFIRM ENROLMENT

Accept your offer by submitting a confirmation fee of INR 25,000 within 5 days of receiving the admission offer. Since we have limited seats, enrolment would be void if confirmation fee is not received as stated.